GEN AI
Generative AI for Creators
Put AI to work in a real creative pipeline
- Hours
- 72 hrs
- Duration
- 3 months
- Fee
- On enquiry
Focused certification, not a placement-track programme
This is a single-tool certification, not MAAC's full career programme. If you want the complete studio pipeline for Digital Content Creation instead, the full course covers it — with placement assistance and scheme eligibility this short course doesn't carry.
Where this is used in the industry
Generative image, video and audio tools are now part of the standard concept-art, previsualisation and rapid-iteration toolkit at agencies and studios — used to explore options fast, not to replace a finished pipeline.
The hiring signal studios actually look for is judgement: knowing which tool fits a brief, how to iterate a prompt into something usable, and — critically — how to clean up and finish AI-assisted output by hand, since raw generative output is rarely production-ready on its own.
What you'll learn
- Prompt craft and iterative refinement across image, video and audio generators
- Where generative tools fit into a real production brief, and where they don't
- Clean-up and finishing AI-assisted output in Photoshop
- Working across Midjourney, Runway, ComfyUI, Adobe Firefly and ElevenLabs
- The ethical and copyright judgement calls a working creative has to make with these tools
Software toolkit
The industry-standard applications this course is built around.
- Midjourney
- Runway
- ComfyUI
- Adobe Firefly
- ElevenLabs
- Adobe Photoshop
Adobe, Unity and all other product names listed are trademarks of their respective owners. MAAC Whitefield is an independent training provider and is not affiliated with, sponsored by, or endorsed by any of these companies.
Who this course suits
Working designers, illustrators, video editors and marketers who need to add generative-AI fluency to an existing creative skill set
Content creators and social-media professionals producing high volumes of visual assets on a deadline
Anyone who has used these tools casually and wants the judgement and finishing skill that turns raw output into usable work
What you'll be able to make
A finished concept-art board combining generated and hand-finished elements
A short AI-assisted video sequence with clean edits and audio
A small portfolio of prompt-to-finished-asset case studies documenting the workflow
Illustrations of the kind of work this course builds towards, not student work. Photographs of real MAAC Whitefield student projects will replace them as batches graduate.
Career outcomes
The roles this course prepares you for in studios, agencies and production houses.
AI Concept Artist
Content Creator
Creative Technologist
Fees & EMI
Fee shared at counselling
This course's fee is confirmed one-to-one so we can factor in any scheme discount you're eligible for. Nothing is hidden — ask and we'll share it immediately.
Batches & seats
Live seat availability for every upcoming batch of this course.
Mon–Wed–Fri, 10:00–13:00
Sat–Sun, 10:00–14:00
Provisional batches are a planning calendar anchored to the centre's opening date, not a confirmed schedule yet. Confirmed batches replace these as they're announced.
Request a callback about GEN AI
Share a few details and a counsellor will WhatsApp or call you back at a time that suits you — no call centre, no spam.
Frequently asked questions
GEN AI runs for 3 months, covering 72 hours of instruction.
Open to all.
GEN AI trains you on 6 industry-standard applications — see the toolkit list on this page.
The fee for GEN AI is confirmed one-to-one at counselling. Use the enquiry form on this page to get it directly — nothing is hidden behind a sales call you didn't ask for.
Yes, EMI is available for GEN AI. A counsellor will share the plan options.
The next batch is Weekday Batch — November 2026. Seats are limited — enquire to confirm availability.
No. GEN AI is a focused, single-tool certification, not a placement-track programme. If you want the complete studio pipeline instead, ask a counsellor about the matching full career course.
Yes. A counsellor can advise how GEN AI maps onto a full career programme covering the same software.